Shoals Today

Lauderdale County's institution invested $3,367,374 on their football teams in 2023, a 20.2% increase in funding from the previous year, according to the U.S. Department of Education.

This represents 24.1% of all money invested on sport teams at University of North Alabama during 2023.

The average sports expenses at Lauderdale County have grown 165.9% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$3,367,374	24.1%
2022	$2,801,782	23.1%
2021	$2,444,852	23.5%
2020	$2,574,590	25.9%
2019	$2,745,528	24.3%